MAISON&OBJET confirms its dual strategy: bringing together the whole international Home-Fashion industry with the presence, for the first time, of MEUBLE PARIS in September and reinforcing the qualitative strategy of the sector in Paris, with a stronger focus than ever on excellence.
The latest session of the MAISON&OBJET trade show, which has just been held from 3rd to 7th September 2010, was marked by the inauguration of the new Hall 7 and the formalization of a Centre of Excellence setting out an ever-more exhaustive and high-quality vision of the Home-Fashion industry. More than ever, MAISON&OBJET embodies this global, international and interdisciplinary response from the world of interior design, making it a key business hub, as well as a fantastic observatory of all forms of creative expression.
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In direct relation to this, the MAISON&OBJET Observatory presented its 17th inspirations book with the theme of PRIVACY, the influences pathway for 2011. The trade show has become more consistent by offering everyone a personalized entry point to their individual expectations, as well as an opportunity to move easily from one world to the next. MAISON&OBJET is therefore maturing by confirming the values which make it special and place the individual at the heart of its message.
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A stronger international presence
The proactive international strategy pursued from the outset is paying off despite a difficult national and international context.
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MAISON&OBJET closes up 1.1% with 72,670 professionals and national and international journalists, including a 6.4% rise in those from outside France. The wide range of countries of origin reflects the trade show’s increased influence abroad: Italy in the lead with 13.82%, followed by Belgium with 12.72%, then Germany with 9.59%, the UK with 7.96%, Switzerland with 6.44%, the USA with 5.05%, the Netherlands with 4.34%, Spain with 4.33%, Japan with 4.01% and, to complete the Top 10, China with 2.40%.
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After 15 years of constant international growth, the next event, from 21st to 25th January 2011, looks set to reaffirm Paris’s influential position in the expanding Home-Fashion sector, as part of Paris Capitale de la Création.
Art of living takes first steps outside France
"French Art of Living with MAISON&OBJET" visits Moscow for the first time from 6th to 9th October 2010.
MAISON&OBJET, in partnership with UBIFRANCE as part of the France-Russia Year 2010, is assembling 170 French exhibitors in one of the most prestigious venues in Moscow, the Manege. The trade show reflects the very best of French creativity and art of living.
Encouraged by its success globally and at this event in Moscow, MAISON&OBJET is claiming its position as the leading voice for trends, creativity and innovation in the world of Home-Fashion.
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