Banak has surpasses its own expectation since opening, launching 5 Banak Casual boutiques per week in the last two months alone, adding the total number of boutiques in Spain to 90. Having taken into consideration the present world-wide economic situation, this is a year in which the company has undertaken immense national and international expansion actions. This brand expansion will succeed due to the creation of its new line of product and renewed designs, results of constant research and development.
Colossal expansion. Banak with its 2 lines of product, Banak Importa and Banak Casual, currently has over 240 points of sale in Spain whilst being the market leader in the sector of natural furniture and also in that of contemporary designs. Miguel Uixera, director of expansion of the company, assures that the brand name will continue with its existing policy, accelerating its growth till the end this year.
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The objective of Banak is to have presence in all great cities and main commercial centers at national level by the end of year 2009. With its international expansion plan of opening 20 new boutiques, Banak will also have presence in Italy, Mexico and Portugal.
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New styles/products. Banak’s core values are that of its items’ quality, design and ability to display them at reasonable and very competitive prices. These values are what determine the end consumers’ choice in appreciating Banak’s furniture as ideal products for their homes. Now, with the introduction of “anti-crisis ranges” and with various special and existing promotions in both Banak Importa and Banak Casual, end consumers are now able to furnish their homes with Banak’s products more easily.
Description of points of sale. Banak’s points of sale are generally at least 300 m² in size, where they represent and display the philosophy of Banak. On one hand, Banak Importa has a warm style, is relaxed and harmonious, where each element coexist with natural inspiration where our end consumers could identify with their style of living. And on the other hand, Banak Casual, a younger and more dynamic line, attempts to create sophisticated atmospheres, with contemporary styled furniture that marks a new trend.
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