Excitement is building at World Market Center Las Vegas as preparations for the Summer Las Vegas Market taking place from 2-6 August 2010 are finalized. This year visitors will see new segments like Gift + HomeTM and Vegas KidsTM sitting alongside favorites like ConText and Design & Living. Set against the backdrop of the world’s greatest hospitality and resort destination, World Market Center Las Vegas is driving the convergence of cutting-edge innovations and design in the outdoor furnishings segment in its latest iteration of Alfresco Spaces, a platform for the best and brightest brands in premium casual outdoor furnishings.
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The expanded destination, located on the second floor of Building B, is dedicated to up-market, design-driven casual furniture manufacturers including Dedon, Ancient Mosaic Studios, Brown Jordan, Century Leisure, Harbour Outdoor, John Kelly, Kannoa, Lloyd Flanders, Saccaro by Accents By Design, Somers Furniture, TUUCI, and Veneman Furniture many of whom are showing at Las Vegas Market for the first time.
“A greater appreciation for the outdoors and the desire to make better use of outdoor spaces has created a boom for this segment. The trend is to emphasize design in outdoor spaces as much as indoor spaces,” said Tim Branscome, vice president of international for World Market Center Las Vegas.
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As a complement to the indoor destination and a way to realize the potential outdoor spaces have to be completely transformed, attendees will be treated to a visually stunning outdoor display featuring some of the finest products that celebrate the indoor-outdoor living movement. Designed by renowned Friedmutter Group Architecture & Interior Design Studios, World Market Center Las Vegas™ Grand Plaza will transform into a resort-like environment including an imagined swimming pool, resort-style cabanas and a series of tiered daises featuring vignettes from some of the most prominent, outdoor furniture manufacturers from the U.S. and around the world.
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Aside from the physical components of the Grand Plaza display, the design will turn the classic red carpet welcome into a grand-scale green carpet, reflecting today’s cultural merger of indoor/outdoor living, environmental awareness and Hollywood glamour. The central area will be enhanced with luxurious amenities for attendees such as comfortable seating, shade and refreshments.
The youth furnishings industry has remained strong in recent years and Vegas KidsTM will show retailers and designers how to take advantage of that momentum during Summer Las Vegas Market. Building upon Las Vegas Market’s outstanding roster of youth furnishings and décor manufacturers, this newly expanded showcase located on the fourth floor of Building C this August, will bring together more unique youth resources as well as educational sessions designed to drive new sales.
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“Our Market attracts tens of thousands of home furnishings retailers internationally every season, and more than 20 percent of current attendees purchase juvenile furniture— making this expansion in youth furnishings a natural extension for Las Vegas,” said Robert Maricich, President and CEO of World Market Center Las Vegas. “And despite the economic downturn, youth lines have remained strong at retail. This expanded juvenile event will bring the best of what’s new in youth furnishings to the forefront.”
For independent juvenile retailers who specialize in general merchandise, attending Vegas Kids will be stimulating, profitable and productive. “Tapping this high growth marketplace of youth furnishings and décor is a means for specialty juvenile stores to diversify and evolve from primarily baby products in order capture and profit from an entirely new market segment,” added Maricich. |
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Brimming with ideas, inspiration and unique gifts and decorative accessory products, Gift + HomeTM will include an expanded array of products for every gift category and is the ideal place to treasure hunt for fresh, new merchandise to complement any retailer’s mix. With over 50,000 square feet of space dedicated to gift resources, Yankee Candle® announced they will be participating in the inaugural Gift+HomeTM at Las Vegas Market and join a diverse selection of 200-plus accessory and gift exhibitors.
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World Market Center Las Vegas is proud to announce an encore to last Market’s crowd-pleasing opening night celebration. The second annual “Alfresco, A Taste of Las Vegas” will bring together flavors that tantalize during an unforgettable Las Vegas evening on Monday 2 August 2010, from 6 p.m. to 8 p.m., opening night of Summer Las Vegas Market, Gift+Home and Vegas Kids.
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Attendees will sample culinary creations from celebrated Las Vegas chefs who will personally oversee the creations served, including celebrity Chef Bradley Ogden, while mingling amid a visually stunning outdoor display featuring some of the finest products that celebrate the indoor-outdoor living movement. Live cooking demonstrations, rhythmic sounds from a club DJ and scintillating video montages will provide an ever-changing and intriguing backdrop to a picturesque evening.
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“The flavor of Las Vegas is a sampling from around the world,” says Maricich. “When Market concludes each evening, attendees are often faced with numerous dining choices in a city known for its world-class cuisine. By bringing together this culinary tour de force, we’re providing each attendee with a VIP dining experience that is unique to Las Vegas.” |
These are just some of the many highlights awaiting visitors to the Summer Las Vegas Market 2-6 August 2010. Attendees can plan their visit and book discounted rooms online now at www.LasVegasMarket.com.
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