anticipations on the contents of the 27th edition
Sustainable lighting, Outdoor Contract, Urban Style&Design, SUN.Lab, Design VS degradation, Palladio… full of vigour, Outdoor Experience Design…
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On October 8 to 10, 2009 Rimini will become again the world capital of Outdoor Design. A wide range of players, co-operations, and events will guide the public through an exceptional parterre made up of world-famous manufacturers, designers, universities, and talents engaged in creating products for Design d’Outore, Light inventions, Living solutions, Urban Design thoughts, SUN.Lab creativity, Outdoor Experience ideas, Outdoor Design Competition prototypes…
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the leadership of SUN
With its 27th edition SUN, the International Exhibition of Outdoor Products, will confirm its leadership as a unique and inimitable display for the reference sector – outdoor in its entirety. SUN is the international reference show for professionals in the Outdoor sector, a unique event looking once again at the future: the 27th edition will provide all previews of collections for 2010, trendy objects, unique and seducing ambiances, theme-specific routes, innovative materials, anticipating styles and directions, putting on display design, experiments, innovation, and the evolution of everything related to the outdoor world.
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who and what
A unique meeting place for confrontation among companies, contractors, buyers, brokers, independent distributors and major chains, designers, architects, decorators, engineers, landscape designers, planners, specialized retailers, furnishers, specialized operators, contract and ho.re.ca. agents, institutions, associations, universities, and journalists, SUN is a great showcase, where style and emotion, design and colour, innovation and enchantment offer a preview of our living en plein air.
the numbers of SUN
With 12 halls and a 90,000 sq. m. exhibiting surface, 700 exhibitors and 24,000 professional visitors from 50 foreign Countries, SUN is the only exhibiting show dedicated to public and private outdoor space design and furnishing.
In the 5 exhibiting sectors, Out_Style, Sea_Style, Sunaquae, Urban_Style, and Giosun, the Show provides the best of the entire chain of outdoor technologies, solutions, and outfits, from plain items to high-end furnishing – from the idea to the prototype, from the project to the product, from universities to companies, from design to the market – for public and private outdoor spaces, gardens, parks, terraces, balconies, beaches and swimming pools, the contract and the ho.re.ca. world, roads, lighting and lighting technique, squares and dehors, relax, entertainment, cooking, and amusement areas.
- OUT_style: an overview of market trends, with projects, products and solutions for furnishing, urban furnishing, garden, contract, cooking, home, and leisure. A preview of future open-air lifestyle, throughout the year, capable to satisfy comfort and aesthetic requirements: the quality of space goes hand in hand with the quality of life and becomes more and more independent of seasons.
- SUNaquae: swimming-pools, tubs, mini-SPA, equipment, systems, and products for personal well-being. An expanding sector, closely tied to the pursuit of comfort and customized solutions for relax on one side and, on the other, closely connected with the concept of holiday and free time. Well-being in and with water, in and out_door.
- SEA_style: focused on a very important sector – the beach. This is where all the projects, furnishing, and equipment for the beach, bathing establishments, and tourist clubs can be found. These spaces offer countless product solutions, from the plainest to the most exclusive ones; the beach turns into a company capable to provide more and more services in terms of hospitality, relax, entertainment, and fun: more services, more care for the public, expanded opening hours, more products. Life by the sea is more comfortable for everyone.
- URBAN_Style: an area dedicated to urban furnishing, it offers equipment, solutions, and projects for urban public spaces, with fixed or functional mobile ones. Objects and projects for public green, road signals, lighting technique, relax, decoration, infrastructures for the disabled, to make well-being in terms of quality and safety accessible to everyone. Urban landscape, architectural assets, tourist cities and art cities, seaside resorts, mountain communities, and sustainable design: projects and products at the service of the quality of life.
- GIOSUN: a true “fair within the fair”, now at its 24th edition, focused on outdoor fun. A unique event in Europe, dedicated to the market of games, entertainment and learning, to products for fun at home or in the open, on the beach or in hotels and schools. High-quality international products and manufacturers attracting large-scale distributors, wholesalers, and retailers from all over the world.
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SUN and more: T&T-Tende e Tecnica
The 2009 edition of SUN (October 8-10) will enjoy a partial combination with T&T-Tende & Tecnica (October 7-10), the 5th International Biennial Exhibition of products and solutions for protection, shading, energy saving, security, furnishing, also for operators only. In just 4 editions, T&T-Tende & Tecnica has become the second most important show in the world for the sector of curtains and outdoor shadings: www.tendeetecnica.it.
This combination creates a stage and a business area that will cover the entire exhibiting ground, with its 16 halls, for a total 120,000 sq. m. surface, almost 1,000 exhibiting companies, and 35,000 expected visitors.
the market, the main players
The Show is the world hub of a bustling market, that sees Italy as a major player in terms of production, export, consumption, and import; a market with important international perspectives. In 2007, Italy confirmed its leadership in terms of production (about 292 million EUR of production value, +4.5% vs. 2006, 21% of the European market, the third largest share at a continental level) and consumption (the domestic market is worth 230 million EUR, +4.7%, and is among the five most important).
Moreover, Italy has confirmed its European leadership in exports, totalling 43% of the total value, equal to approximately 140 million EUR (+8% vs. 2006). The main countries of destination include the US (25%), France (18%), Germany (11%), Switzerland (6/7%), Austria (5%). Overall, the EU absorbs about 45% of Italy’s exports.
Italy ranks fourth by imports, worth 78 million EUR, +12% vs. 2006, particularly from EU markets (52%) and from the Far East (35.5%).
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While the European market totalled 1,666 million EUR of consumptions in 2007 (+5% compared to 2005) at production value, Italy is now established as a major continental player with hundreds of companies – from large industries (the main 15 companies account for 80% of the market) to craft workshops – with about 2,500 operators.
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SUN 2009=PRE-VIEWS
Outdoor living, loving outdoor
A universe of manufacturing sectors revolving around Outdoor living closes the warm season and projects towards the future. Projects us towards the future.
Aim: the trends for the next season. And the megatrends for the future: colours, forms, materials, customs, concepts to identify and outline the future, anticipating the new housing trends.
SUN, the International Exhibition of Outdoor Products, is the largest business platform dedicated to Outdoor living, where the exhibitors meet with old and new customers, establish contacts, collect orders, develop sales, identify new channels. And dictate the rules for the Outdoor living lifestyle. |
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Research, enterprises, and business along with innovation, imagination, and creativity. A mix of tradition and technique, of matter subjected to creativity, to imagination, to genius, to intuition, the déjà vu or the avant-garde for chairs, deck chairs, benches, tables, pots, sun beds, sun umbrellas, sofas, curtains, covers, lighting, accessories, furnishing systems that allow to furnish and experience the outdoor world. At all costs. In all seasons. Everywhere. For all.
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SUN is the largest venue for outdoor experimentation and design, where young talents, archistars, designers, and architects promote a market that is strongly oriented towards the culture of design, of products, and of customization.
SUN is the great theatre, the location, the stage, the big circle that encloses and filters, transforms, incubates, reworks, reintroduces, restyles everything. In advance over time.
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October 8-10. On these dates Rimini becomes the world capital of outdoor design through atmospheres, emotions, shows, debates, and ambiances that follow brand new and high-impact paths, along with international spaces, workshops, courses, and competitions.
Outdoor Living
The fluid dimension of being
SUN gives shape and substance to a new, fluid dimension, less schematic and confined, more flexible, to an IN&OUT, where liquid design transforms hybrid space, and the outside melts with the inside in all respects: Out is more and more living, more and more mini-SPA, more and more lounge, more and more cooking.
No more outdoor furnishing or indoor furnishing: outdoor furnishing is home furnishing. Design trends and the pursuit of healthier living knock down the barrier between IN&OUT, and one large and enjoyable living space appears to spend time, work, play, and relax.
Isolated, but not lonely projects.
With a soft balance and some magic transparencies. Because the outdoor has a personality, an imprint, a temperament. Whether small or large, outdoor space reflects the personality, the culture, and the subjective style of those that live in it and interpret it. Minimal or measured, optical or metallic, light-white or noble-black, all red or multicoloured, drops of light or suffused luxury, wood, metal, or resins: give every man his due. But something there must be. With a personal touch. Because loving open spaces means loving oneself. Outdoor Living, Loving Outdoor.
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Anticipations on shows
SUN, October, Rimini. A wide range of players, co-operations, and events will guide the public through an exceptional parterre made up of world-famous manufacturers, designers, universities, and talents engaged in creating products for Design d’Outore, Light inventions, Living solutions, Urban Design thoughts, SUN.Lab creativity, Outdoor Experience ideas, Outdoor Design Competition prototypes… |
The great themes of SUN 2009:
Sustainable lighting, Outdoor Contract, Urban Style&Design, SUN.Lab, Design VS degradation, Palladio… full of vigour, Outdoor Experience Design…
Design d’OUTore (4th edition)
1.,300 sq. m. at the heart of the Show dedicated to the excellence of Outdoor Contract Design
The exhibition dedicated to the excellence of international design is back, designed by the architecture firm Cerquiglini&Rossi. Outdoor furnishing items signed by internationally renowned designers will create a high-impact set-up, hosting to the great design garden, directly connected with the Press Village and the International Press Point.
1,300 sq. m. located by the main entrance to the Show, dedicated to Outdoor Contract, enhanced by innovative products capable to survive fashions and offered by the companies that have played a major role in the aesthetic revolution of the third millennium.
A great architecture, a ‘Palladio… full of vigour’ with a magnetic, energetic, deep look, to arouse emotion, welcome, suggest, protect.
In a unique setting - SUN - where products take control, linear and soft, with touches of colour, hints of decoration, sheer geometries that produce a wonderful, delicate balance between the environment and the objects, exuding energy, exuberance, vigour, aesthetic, and elegance.
Nest to Shell (2nd edition) Outdoor Lighting
Sustainable lighting: great designers and great companies for a unique and exclusive show in the international exhibiting landscape
After the beautiful experiment on transformist outdoor furnishing (SUN 2008), SUN, in co-operation with the magazine OTTAGONO deals with public and private outdoor space lighting as the theme for the 2009 edition.
The attention of world famous architecture firms and of the companies involved, all internationally renowned, will focus on the creation of outdoor lighting prototypes.
A top level research from the formal and aesthetic point of view, but also focused on technological and sustainable contents responding to or anticipating to present and future market demand. Just for SUN.
First designers and firms confirmations: Alessandra Pasetti (Axolight), Salvatore Indriolo (Metalco), Dario Bettiol (Platek), Denis Santachiara (Antonangeli), Silvio De Ponte (Zonca Illuminazione), MM Design (Reggiani), Anton Hougaerts (Simes), Moreno De Giorgio (Fabbian Illuminazione), Setsu e Shinobu Ito (CaDè), Pierluigi Molteni (PSLab), Matteo Ragni (Danese).
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SUN.LAB for a creative outdoor (2nd edition)
Future fame: the young Outdoor Design talents tackling the theme of the home garden vigorously and ingeniously
After the exciting experience of 2008, the competition-workshop of SUN dedicated to young design talents (under 35) from all over the world will present an amazing set of novelties, a great showcase of products non-products, of working prototypes, tested and created with the same materials and technologies provided for by the respective projects. A creativity that young people enforce on companies.
The theme for this edition is the home garden, meant as a space to relax, focus on one’s well-being, organize sharing opportunities, cultivate hobbies. A space that is not only identified with a private and confined place, but also transferred into renewed outdoor living in an urban setting, in view of reconquering public, urban and non urban spaces.
The home garden is a theme intended to stimulate original design, brand new experiments on forms and materials to create products closely tied to the relation with nature and to the quality of the time spent in contact with it, both outdoor and indoor, according to the most recent trend towards the merger between the inside and the outside. |
Outdoor Experience Design (3rd edition)
SUN y POLI.Design forman los nuevos profesionales del proyecto de los espacios externos
SUN is the exclusive academic partner of the post-graduate High-level Training course for future outdoor designers, in partnership with POLI.Design. At the show, new projects will be presented, dedicated to versatile living, to the merger between in&out according to the latest and upcoming developments and trends. With Outdoor Experience Design, SUN will identify the signs, the dreams, and the symbols of boundless design conceived to inhabit outdoor spaces.
Terraces, verandas, gardens, as well as the outside spaces of public concerns and hotels, tend to change, both in terms of inhabitability and of design and housing style: the terrace becomes “the additional room” expanding the living room, the hotel garden becomes a spectacular lounge for aperitifs and after-dinner drinks, beyond the limits of traditional hotel bars. This new way of intending and using these spaces demands of architects and designers new professional skills and a comprehensive overview of the now expanding sector, where innovation and design play a more and more important role.
Urban_Style
An exhibiting route dedicated to urban Design, with spaces for events, meetings, workshops, and conventions
With its 27th edition SUN will set up for the first time a route specifically dedicated to urban furnishing, with a great event-space (900 sq. m.) supervised by the company NERI and fitted by Studio Angelo Grassi.
The exhibiting route, which will enjoy a natural setting in the halls of SUN – always careful about decoration, furnishing, lighting and lighting equipment, requalification, and usability of public open spaces – will be supported by the workshops organized by Paysage-Architettura del Paesaggio, the official review of AIAPP.
In this area, architects, landscape designers, planners, and specialized operators will approach the most innovative projects dedicated to urban furnishing, planning, and landscape architecture, giving life to a unique confrontation among internationally renowned professionals on ideas, projects, and solutions.
After the great success of 2008 (SUN Street event), the collaboration with the association Animum Ludendo Coles – l’isola che c’èis renewed with the set up of a great exhibiting area which will host a convention of operators, professionals, and public administrations on the issues of design of public spaces as places to meet and socialize. |
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Across the Embankment: design on the edge
SUN and La Sapienza: Design at the service of the requalification of degraded places near water courses
To a design that is often demanded to figure out new opportunities to use degraded places, in view of revitalizing and requalifying them, SUN and La Sapienza University in Rome (LSDI course) offer a set of prototypes, sometimes made with Italian top-quality materials, that act as meditated, aesthetic, viable, innovative, or innovated solutions. The focus of these areas will be on degraded locations near water courses.
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