MORE INFORMATION: www.sungiosun.it
 

With its 27th edition SUN, the International Exhibition of Outdoor Products, will confirm its leadership as a unique and inimitable display of the reference sector: outdoor in its entirety.

Innovation, genius, and creativity will be the common thread of the Show. The 12 halls (90,000 sq. m.) hosting to the exhibits will be pervaded with a wide variety of atmospheres, emotions, shows, debates, and ambiances, organized according to unusual and high-impact routes, along with corners, workshops, and international competitions: SUN as an agora, a location, a stage, SUN as a large circle including and filtering, transforming, incubating, reprocessing, reintroducing, restyling everything.

SUN 2009 boasts a high number of players, co-operations, and events that will lead the public through a unique parterre made up of the most outstanding worldwide producers, archistars, universities, and young talents, engaged in creating signature products for “prodotti d’Outore”, ideas for “idee d’aMARE”, Out&About Contract projects, Light inventions, Living solutions, Urban Design thoughts.

  

The magic and charm of the lighting world and lighting technique, the focus on the Contract and Urban Style sectors, will create exciting and seducing ambiances, whose participants will be the main players in unique and high-resounding international events, thanks to a mix of ad hoc communication and to the direction of the most renowned designers and fitters.
     

Market

In addition to being a great platform for outdoor trends, SUN is also the world hub of a bustling market. Based on data processed by the Show, the European market totalled 1,666 million EUR of consumptions in 2007 (+5% compared to 2008) at production value. Here are the main players:

 

Producing countries

  1. Germany (295 mio €), 22%
  2. France (283 mio €), 21%
  3. Italy (280 mio €), 21%
  4. UK (226 mio €), 17%
  5. Spain (119 mio €), 9%

Export shares

  1. Italy, 140 mio € (+ 8%/06)
  2. France, 110 mio € (+ 14.9%/06)
  3. Germany, 46 mio € (+ 2.9%/06)
  4. Holland, 27 mio € (+ 11.4%/06)
  5. Belgium, 23 mio € (- 3.6%/06)
 

Import shares

  1. UK, 136 mio € (-0.4/06)
  2. Germany, 132 mio € (-7.8%/06)
  3. France, 96 mio € (+10.2%/06)
  4. Italy, 78 mio € (+12%/06)
  5. Belgium, 53 mio € (6.5%/06)
  6. Holland, 53 mio € (+7.2%/06)
   
     

 

Business
In order to promote actual international business opportunities and foreign sales for its exhibitors, SUN has created SUN GLOBAL BUSINESS, a unique service dedicated to them.

In 2008 SUN organized 150 business meetings between the exhibitors (in their own stands) and selected foreign buyers, invited at the fair’s charge from Greece, Spain, Germany, and Morocco.

On the wake of the success of this initiative, in 2009 SUN GLOBAL BUSINESS will expand its reach, means, and channels in view of procuring and organizing 700 business meetings between the exhibitors and buyers from the US, France, Germany, Switzerland, Austria, Greece, Russia, and the Balkans, directly inside the stands.

Foreign exhibitors find at SUN the Italian distribution and buyers’ world, made up of hundreds of representatives operating for a widespread distribution network, including thousands of independent points of sale, hundreds of individual stores, dozens of specialized distribution groups. Moreover, they can benefit from the attendance of distributors and buyers involved in SUN GLOBAL BUSINESS.

 
 

At SUN, the foreign distribution and buyers’ world can confront directly with a high-quality production, encompassing a boundless product range that includes floorings and lighting, furnishing and outfits, accessories and swimming-pools. They are both renowned and unknown brands, family-owned and international companies, craft entities, and many others that are developing according to the most advanced industrialization, production, and trade models.

To the foreign press, SUN offers a unique reservoir of potential advertisers and subscribers and, for contents, a joyful but powerful trial of strength, quality, aesthetics, and innovation. Traditionally, SUN provides a preview of novelties for the following season, as well as the new market trends, both in the stands, and in the shows and events.

 

SUN 2009

A meeting point for confrontation par excellence for companies, contractors, buyers, independent distributors, large chains, designers, architects, interior decorators, engineers, landscape designers, planners, specialized retailers, furnishers, specialized operators, contract and horeca agents, institutions, associations, universities, and journalists, SUN is a great showcase where style and emotion, design and colour, innovation and enchantment outline a preview of the future of our living en plein air.

In the 5 exhibiting sectors Out_Style, Sea_Style, Sunaquae, Urban_Style, and Giosun, the Show provides an overview of the best in the entire chain of outdoor technologies, solutions, and outfits, from plain items to high-end furnishing – from the idea to the prototype, from the project to the product, from universities to companies, from design to the market – for public and private outdoor spaces, gardens, parks, terraces, balconies, beaches, swimming-pools, the contract and ho.re.ca. world, roads, lighting and lighting technique, squares and dehors, relax and entertainment, cooking, amusement areas. Because loving open spaces means loving oneself. SUN: Outdoor Living, Loving Outdoor.
     

SUN, the International Exhibition of Outdoor Products, now at its 27th edition, is the only B2B exhibiting show dedicated to outdoor design and furnishing in all respects.
The 2009 edition (October 8-10) will enjoy a combination with GIOSUN, the 24th International Exhibition of Toys and Outdoor Games, and with T&T-Tende & Tecnica, the 5th International Biennial exhibition of products and solutions for protection, shading, energy saving, security, and furnishing, both for operators only. Such combination will give place to a stage and a business area that will cover the whole fairground with its 16 halls, on a 120,000 sq. m. surface, in favour of 35,000 professional visitors and a total of approximately 1,000 exhibiting companies.

For information: www.sungiosun.it y www.tendeetecnica.it.
 
Edition: 29/05/2009