USA - August Las Vegas Market Launches the Epicenter of Cool with its New Hot Spot: Social Media Bar

22 de Julio de 2010

The Kaleidoscope Partnership to Guide Attendees through Social Media Process; Experts Offer Set-Up, Free Tips for Online Marketing Success

Special cocktail “Tweetup” on 2 August with Celebrity Guests will Launch New Space

World Market Center Las Vegas, a technological trendsetter in the home furnishings industry, will be offering a brand new concept to attendees at its upcoming August Las Vegas Market called Hot Spot: The Social Media Bar.

Inspired by the Apple Genius Bar® and powered by The Kaleidoscope Partnership’s expertise, buyers will be able to receive free assistance as they learn how to register their companies and brands on social media sites including Facebook and Twitter. The goal is to help retailers and designers leverage social media as a method of generating business. Hot Spot: The Social Media Bar will be open Monday - Thursday (2 – 5 August 2010) in Building C-1096 during Las Vegas Market.

The Kaleidoscope Partnership, the preeminent social media agency for the home furnishings and related industries, will be on hand to give both basic and advanced level advice at no cost to Market attendees. CEO Leslie Carothers and COO Sev Ritchie are well-known experts in social media and all aspects of furniture internet marketing and Carothers is also the writer of Furniture Today’s “Retail Ideas” blog.

“Sev and I are honored to have been invited by World Market Center to provide the expertise for this innovative concept being offered for free to Market attendees,” said Carothers. “We’re aware that a lot of people are still unsure about how to best leverage social media tools and we want to take the mystery out of the process and make sure attendees walk away with actionable advice that can make a difference in their revenues once it’s implemented. Any question about social media is welcomed—whether it’s at a basic or more advanced level. Social media is, without a doubt, a critically important component of any company’s overall marketing plan in this day and age.”

Attendees are welcome to stop by C-1096 for quick basic training, but appointments for advanced level social media assistance are encouraged and will be spaced in half-hour to one hour intervals. Registered buyers can email a request in advance of market to hotspot@wmclv.com.

The backdrop for the Hot Spot: Social Media Bar will be renowned designer Christopher Lowell’s lighting exhibit Illuminated: A Lighting & Accessories Showcase for Success. Lowell and his design team will create an integrated merchandising display for lighting and home accessory retailers.

A special cocktail “Tweetup” will launch both the Hot Spot: The Social Media Bar and Lowell’s exhibit on Monday at 5:00 p.m. in C-1096 and will be the site for mingling with design celebrities like Christopher Lowell, HGTV’s Monica Pedersen, Mary McDonald, Darryl Carter, Kishani Perera and others. Everyone who visits the Social Media Bar will be entered into a drawing to receive an Apple® iPad™. One will be given away on Monday, Tuesday and Wednesday during Market.

Las Vegas Market will be held from 2-6 August 2010, accompanied by the launch the new Gift+HomeTM and VegasKidsTM. Attendees can book discounted rooms online now at www.LasVegasMarket.com.

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